Independent broker research
027Vol. IVJuly 10, 2026
Independent broker research

Investor education

Asset Managers

An asset manager is a firm or professional that invests money on behalf of clients, whether through pooled products such as funds or through individually managed accounts. Understanding what asset managers actually do, how they are paid, and what documents govern the relationship helps you evaluate any managed product before committing money. This guide explains the basics and gives you a verification checklist. Terms used here are defined in the Glossary, and related topics are covered in the Education hub.

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What asset managers do

Asset managers make investment decisions on behalf of clients according to a stated mandate. That mandate might be a fund objective, such as tracking an index or pursuing growth in a particular sector, or an agreement tailored to an individual client's goals in a managed account. The manager selects, buys, and sells assets within the rules of the mandate, and reports results to clients on a defined schedule. The mandate document matters more than marketing material: it defines what the manager is allowed to do with your money, what benchmarks apply, and what constraints exist on risk-taking.

  • Asset managers invest client money according to a stated mandate or fund objective.
  • Mandates can be pooled (funds) or individual (managed accounts).
  • The governing documents define permitted investments, benchmarks, and constraints.
  • Reporting schedules and content should be set out in writing before you invest.

How asset managers charge and why it matters

Asset managers are typically paid through fees, and the structure varies widely. Common models include a percentage of assets under management, performance-based fees, or a combination of both, and pooled products carry ongoing expenses that reduce returns. Because fee levels and structures differ from one manager and product to another, the only reliable way to know what you will pay is to read the current fee schedule, fund prospectus, or client agreement for the specific product you are considering. Small differences in ongoing fees compound over long holding periods, so fee documents deserve as much attention as past performance figures, which in any case do not guarantee future results.

  • Common fee models include asset-based fees, performance fees, and combinations of both.
  • Ongoing product expenses reduce net returns and compound over time.
  • Only current official documents state what a specific manager or product actually charges.
  • Past performance figures do not guarantee future results and should not drive the decision alone.

A due diligence checklist before choosing a manager

Before placing money with any asset manager or managed product, work through a verification checklist based on primary documents rather than promotional summaries. Confirm the firm's regulatory registration with the relevant authority in your jurisdiction, read the mandate or prospectus, and obtain the full fee schedule in writing. Understand how and when you can withdraw your money, including any notice periods or redemption restrictions. Check how client assets are held and by whom. If anything in the documents is unclear, ask the firm directly and get answers in writing. The Find my broker workflow can help you apply the same structured research process when comparing providers.

  • Verify the manager's regulatory registration directly with the relevant authority.
  • Read the mandate, prospectus, or client agreement in full, not just the summary.
  • Obtain the complete fee schedule and any redemption or notice terms in writing.
  • Confirm how client assets are held and what happens to them if the firm fails.

Continue researching

Open related InvestorTrip pages before treating this topic as a final decision.

FAQ

What is the difference between an asset manager and a broker?

A broker executes transactions on your instructions, while an asset manager makes investment decisions on your behalf within an agreed mandate. Some firms offer both services, so read the specific agreement to understand which role the firm is playing for your money.

How do I check whether an asset manager is regulated?

Look up the firm's registration directly with the financial regulator in your jurisdiction using the firm's exact legal name and registration number. Do not rely on claims in marketing material; confirm the status on the regulator's own register.

What fees should I expect from an asset manager?

Fee structures vary widely between firms and products, and can include asset-based fees, performance fees, and product-level expenses. There is no standard rate, so request the current fee schedule in writing for the specific product before investing.