Retail Investor Definition

What is a Retail Investor?

A retail investor is a term used to describe non-institutional and non-professional investors/traders who generally invest smaller sums of money. Wall Street refers to the “Average Joe” as a retail investor because they make regular investments in things like IRAs, 401ks, and traditional brokerage accounts.

Retail investors now dominate a huge portion of the market’s overall volume ever since stock trading apps like Robinhood and Webull got so popular.


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Tarik Pierce

Tarik Pierce is the founder of InvestorTrip.com and regularly contributes articles to this website. He studied Economics at Dartmouth College and invests in a mix of dividend stocks, high CAGR tech stocks & cryptocurrencies. He uses Fidelity for growth stocks, Webull for options trading, Coinbase for crypto purchases, and Personal Capital to track investment performance and personal net worth. He reads the Wall Street Journal to keep up with the latest investing news. You can view his stock & crypto portfolio to see which investments he is holding right now.

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