Halli Thorleifsson Net Worth

What is Halli Thorleifsson’s Net Worth?

Haraldur “Halli” Thorleifsson is an Icelandic entrepreneur and investor with an estimated net worth of $150 million.

Halli Thorleifsson Bio

Net Worth $150 million
Full Name Haraldur Ingi Thorleifsson
Age 45
Date of Birth February 4, 1977
Source of Wealth Business
Birthplace Reykjavik, Iceland
Martial Status Married
No. of Children 2
Nationality Icelandic
Education University of Iceland, BA & MS

Early Life

Halli Thorleifsson was born on February 4th, 1977 in Iceland.

His parents were Þorleifur Gunnlaugsson and Anna Jóna Jónsdóttir. Unfortunately, in 1988, Haraldur’s mother was killed and his stepfather, actor Jóhann Sigurðarson, was seriously injured in a car accident caused by a drunk driver.

He was born with genetic muscular dystrophy disease as a child and began using a wheelchair at the age of 25.


Despite the challenges he faced, he founded Ueno, a creative technology services company, in 2014. His business acumen and innovative ideas led to him being named Icelandic businessman of the year by the Icelandic Association of Business and Economists in 2019.

In early 2021, Haraldur sold Ueno to Twitter for an undisclosed amount. He joined the company as Senior director of product design.

In an unusual agreement, Haraldur chose to receive most of the purchase price as salary in order to maximize the tax he would pay for the sale in Iceland.

He paid a significant amount in taxes, out of respect to Iceland for the disability benefits he received. As a result, he paid the second highest tax of any individual in Iceland in 2021.

In March 2023, he engaged in a viral Twitter discussion with Twitter CEO Elon Musk on why he lost access to his work computer and was laid off.

Musk insulted Thorleifsson and suggested he hadn’t done any work for several months. The internet caught wind of this Twitter spat and the whole rallied behind Thorleifsson whose disability made it difficult for him to work due to losing strength in his upper body.

It turns out that Thorleifsson negotiated a $100 million termination cause with Twitter in case he was fired. Elon Musk went on a disrespectful tirade but backpedaled on his comments later.

Business Ventures

Thorleifsson announced on Twitter that he plans to open a restaurant in his hometown in honor of his mother.

Due to all of the new publicly surrounded his Twitter spat with Elon Musk, Thorleifsson’s new restaurant could be worth millions of dollars.

Relationships and Children

Thorleifsson is married to his wife and the couple have 2 children together.

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