Return on Invested Capital or ROIC calculation points out the profitability of a company’s equity and debt. Equity plus debt equals total capital, the amount of available resources a company utilizes. ROIC is a better indicator of stock quality and strength than Return on Equity because it takes a company’s debt into account.
Example of How Return On Invest Capital Affects Investment Returns
Imagine these two scenarios with Company A and Company B.
To make things easy, let’s say Company A earned $10,000 (less dividends) last fiscal year and in the same year amounted $40,000 in equity and $20,000 in debt.
Company B earned $15,000 (less dividends) in that same year and amounted $75,000 in equity plus $2,000 in debt.
Comparison of ROIC from Two Firms
At first glance, most would consider Company A the better purchase. Company A posted a Return on Equity ratio of 25% ($10,000/$40,0000 = 25%).
Company B posted a Return on Equity ratio of only 20% ($15,000/$75,000 = 20%). Some investors would have concluded on Company A as the better investment and moved on, but we know about the true power of ROIC.
Now, let’s examine ROIC. Company A has a ratio of only 16% ($10,000/$40,000 + $20,000 = 16%) while Company B boasts a ratio of 19%. That’s a three percentage points increase in total return on investment coming from Company B. Remember when you own equity in a firm, you are also responsible for any incurred debt. Company B invests its total capital more efficiently than Company A does even though its ROE ratio is five percentage points lower.
From this example, we realize ROE cannot stand alone as the single evaluation tool. ROIC gives investors a much broader scope of a firm’s management, business model, and profitability.
Bio: Tarik is the CEO/Marketing Manager of InvestorTrip.com. He follows a simple diversified value investment strategy that seeks long term equity appreciation. He studies economics at Dartmouth College, and plans to pursue his MBA at Morgan State University this fall. Tarik enjoys reading, playing soccer, and living life to the fullest.

