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InvestorTrip.com Editorial Staff Choice: Zecco
We chose Zecco as our #1 discount online stock broker because Zecco was the first trading house to embrace $0 stock trades. Zecco offers comparable educational tools, research screens, and customer service like their competitors for a fraction of the cost. Zecco is the leader in the discount stock brokerage industry, and we expect more great things from Zecco in the Future.
– InvestorTrip.com Editorial Staff
| Ranking | Stock Broker | Minimum Balance | Trading Fee | Broker Assisted | *Money Market Yield | Customer Service Rating | Trading Fee Rating | Final Words |
| #1 |
Zecco Open Zecco Account | $2,500 to Get 10 Free Trades | $0.00 | N/A | 0.10% |  | | 10 Free Trades Per Month is Excellent (w/ $2,500 Balance), then $4.50 afterwards. but Don’t rely on Customer Service too much. |
| #2 |
TradeKing | None | $4.95 | N/A | 0.87 % | | | We Love These Guys! $5 Trades and No BS. |
| #3 |
Buy and Hold | None | $2.99 | N/A | N/A | | | Great for passive investing who take advantage of dollar cost averaging. Negative: Doesn’t Support Limit Trades |
| #4 |
ShareBuilder.com | None | $4.00 | N/A | 1.99% | | | Good Discount Broker for Beginners. Forget Selling Your Stocks…It’s too expensive  |
| #5 |
Sogo Invest | None | $3.00 | N/A | 0.10% | | | Low Trading Fees, but Poor Customer Service and Limited Positive Testimonials were found. |
*Money Market Yields as of May 07, 2008
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